See Beyond the Product Case

Challenge

  • A Premium Feeling
    Beko aimed for a very fresh digital approach to position the new Premium Laundry Range in the top segment in the mind of the consumer, and reflect its’ special features.

Visit site

Images

Solution

  • We developed a concept that would surprise at the technical level, meet the brand’s positioning needs and provide an intuitive and dynamic experience to the user.
Images

See Beyond the Product Case

  • Curious about what’s inside a laundry appliance?
    The truth is out.
    Our team designed a digital experience that allows the user to discover the products’ key parts and technologies.
    We made it possible by 3D modeling the components, digital texturing them and animating an exploded axonometric view.
Images

Result
Enable the Wow Factor

  • The output of the project is a landing page where 3D animations are center stage. Users are getting acquainted with the brand’s products in a digital context that facilitates interaction and offers the opportunity to go beyond the case. What was unknown to the consumer is now revealed throughout a virtual exploration that wows. The user is being engaged in a fluid digital experience, which allows him to connect in an easy, and yet surprising way, with the product.
Images